Africa Fashion Guide
A social enterprise promoting sustainability within Africa's fashion and textile industry.


December 28th, 2011

Africa Fashion Week and Trade Show – 2011

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Written by: Jacqueline Shaw
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The time is upon us again! This is the week not to be missed in the African fashion calender!!

The premier fashion events company promoting African fashion on the African continent AFRICAN FASHION INTERNATIONAL (AFI) will be presenting African fashion and creative talent in a manner that makes local talent globally relevant and ensures that the world has market access to African product and design.

African Fashion International – logo

AFI provides a platforms to showcase African creative talent and professes that their mission is to take African fashion to the world. Through its numerous Fashion Weeks and initiatives, AFI opens up the continent to commercial projects, both locally and internationally, increasing the geographic spread of Africa’s fashion and the market access to the continent’s apparel.

The AFI Africa Fashion Week will take place at the Sandton Convention Centre, South Africa from October 20th-22nd, with the Fashion Awards from October 22nd with a Fashion Expo from October 20th to 22nd.

Thursday 20 October 2011

18h00 Kluk CGdT

19h00 Marianne Fassler

20h00 Mataano / Tart

21h00 Stefania Morland

22h00 Alexander Kounty

Friday 21 October 2011

17h30 Gloria Wavamuno / Lalesso / Kiki Clothing

18h30 Christie Brown / Duaba Serwa / Makhi O

19h30 Soucha

20h30 Thula Sindi

21h30 Jacob Kimmie / Madam Wokie

22h00 Adama Paris / Dax Martin / Eki Orleans

Saturday 22 October 2011

14h00 AFI Foschini Fastrack Show

15h00 Zimbabwe Show

16h00 Mustafa Hassanali / Machere

17h00 Laquan Smith / Taibo Bacar

18h00 Lola Faturoti / Spokes Apparel

20h00 David Tlale (off site)

22h00 Africa Fashion Awards

Africa Fashion Week, 20-22 October 2011

AFI is spearheaded by Chairperson, Dr Precious Moloi-Motsepe who started her career path as a medical doctor, and ensures that the international community responds positively and commercially to African-designed products, which are available, unique and on-trend.

Drawn into the fashion world when she realised that the fashion and clothing industry can play an important role in supporting and developing small businesses and promoting entrepreneurship, she has been inspired by the talent of South African artists and fashion designers.

“I believe that it is only a matter of time before we have South African designers exporting to big fashion houses and retailers overseas. Their unique designs set them apart and makes them stand out. The world of fashion is always looking for new talent.” says Dr. Moloi-Motsepe.

Design for Life is a Corporate Social Responsibility property of AFI, which uses fashion as a communication tool to effect positive change. Past initiatives have included collaborations with designers (including David Tlale and Hip Hop) to produce merchandise, which has been sold to increase awareness of this deadly disease.

This year, Design for Life is launching a new project: Global Robing. The project will identify one designer (Luiz ‘DeLaja – see below) who will design a hospital gown, which will ensure that the dignity of women is maintained when they go for mammography’s or breast cancer treatments. These gowns will then be produced and sold internationally.

The Global Robing project is the brainchild of two inspiring women – Dr. Precious Moloi-Motsepe and Judy Dimon, who form part of the JP Morgan International women’s foundation: a group of international business women who got together to develop a program around women’s health issues.

With the start of Breast Cancer Awareness month, African Fashion International (AFI) wants to acknowledge the strength and resilience of all those affected by breast cancer. With the new initiative, Global Robing, AFI will make a positive difference, using fashion as a communication tool.

Global Robing is also in association with the Clothing Bank, an NGO in the Western Cape, South Africa, which focuses on using clothing as a way to achieve women’s upliftment. The NGO will manage the secondary sample production and the project will allow the women from the Clothing Bank to develop themselves socially and economically. Not only will the women be able to earn money from the project, the initiative includes special training programs for these women, which include setting up and maintain sustainable businesses.

Africa Fashion Trade Expo

Africa Fashion Trade Show AFI

The Africa Fashion Trade Expo is Africa’s one stop fashion sourcing and shopping platform: a showcase of Africa’s best and a the launch of new collections of fashion and accessories from South Africa and the rest of the Continent. For exhibitiors this is the opportunity to meet and speak directly to retailers, manufacturers and buyers, to increase client portfolio, to Network and promote their ranges to a targeted audience and raise their profile.

Trade Visitors           

20 October 2011

10: 00 –18:00 hrs.


General Public

21 October 2011

10:00 – 19: 00 hrs.

22 October 2011

09:00 – 18: 00 hrs.

Venue Information

Sandton Convention Centre

Maude Street Sandton 2196 South Africa

Tel + 27 11 779 0000

Facsimile + 27 11 779 0043

For more information on Africa Fashion Trade Expo 2011 contact



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