Africa Fashion Guide
A social enterprise promoting sustainability within Africa's fashion and textile industry.


July 9th, 2014

Africa Fashion Day Berlin Designer Maxhosa by Laduma wins Premium Young Designer Award

This seasons Mercedes-Benz Fashion Week Berlin was kicked off with PREMIUM announcing one of Africa Fashion Day Berlins designers Laduma Ngxokolo as the recipient of its renowned Premium Young Designers Award in the menswear category on Monday the 7th of July. The award guaranteed him a booth at PREMIUM for the coming season and integration in all communication activities of PREMIUM. His designs also featured as part of the Grazia runway show that night.
Founders of Breeze Berlin, the title sponsors of Africa Fashion Day Berlin Jenny Edner and Olga Metzger expressed their delight:
“We are excited to be part of the Africa Fashion Day Berlin through our sponsorship this year. We have chosen it as worthy of the sponsorship as it has proven an instance success yet with room for growth that we wanted to encourage. It is one of the highlight on Berlin’s Fashion schedule and introduces our audiences to a range of outstanding designers from the continent. We are thrilled that Maxhosa by Laduma has received this prestigious award and wish him all the best.”
Laduma Ngxokolo is a South African textile and knitwear designer, best known for his men’s knitwear range inspired by traditional Xhosa beadwork. He formed part of the 2011 Emerging Creatives Programme.
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Born in Port Elizabeth in 1986, Laduma Ngxokolo had his first hands-on experience of textile designing in 2003 when he studied at Lawson Brown High School. Ngxokolo’s flair for knitwear design earned him a bursary from both Port Elizabeth-based Cape Wools South Africa and Mohair South Africa during his Btech studies at Nelson Mandela Metropolitan University in 2010. The same year Ngxokolo won the South African national leg of the South African Society of Dyers and Colourists (SDC) Design Competition, which earned him a trip to London where he was awarded first prize internationally for the competition.
Ngxokolo herby joins in a long line of successful and recognised past winners.
All images (c) SDR photo (Simon Deiner for Mercedez Benz Fashion Week)




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