Africa Fashion Guide
A social enterprise promoting sustainability within Africa's fashion and textile industry.


September 6th, 2014

‘AFRICA CALLING’ Launches this September Curated by Kathy Shenoy (Shake the Dust) & Liezel Strauss (Subject Matter Art) for Southbank Centre’s Africa Utopia festival. 12-14 September 2014

‘AFRICA CALLING’ curated by Kathy Shenoy (Shake the Dust) & Liezel Strauss (Subject Matter Art) presents to the UK, the best of contemporary African design; from interiors to fashion accessories, opening up markets for creative goods from the continent and enhancing people’s understanding of a contemporary creative Africa.

The first Africa Calling showcase launches this September at Southbank Centre’sAfrica Utopia festival, and is curated by Kathy Shenoy (Shake the Dust) & Liezel Strauss (Subject Matter Art). The show will highlight the work of new and established designers from Africa and the Diaspora, who are challenging ‘African Aesthetics’ and exploring new collaborations and cross-cultural connections.

This inaugural showcase will focus on designers, artists & collaborations from ‘The Southern Tip’ & the UK, and includes a specially commissioned collaboration between upcycled furniture designer Yinka Ilori (UK/Nigeria) and knitwear designerLaduma Ngxokolo (South Africa). Other exhibitors include graphic artist Lakwena Maciver (UK/Uganda), the woven vessels of Fair Trade artisan co-operative Gone Rural (Swaziland), spectacular recycled plastic lights by Heath Nash (South Africa), and nature-inspired wallpaper by Clinton Friedman (South Africa).


Wallpaper by Clinton Friedman (left), Chair by Yinka Ilori (right)

As the eyes of the Design community look to Cape Town as World Design Capital in 2014, there are still few opportunities outside the continent for creatives from Africa to participate in, and benefit from, the growth of the global art and design market. Africa Calling, the brainchild of design curator Kathy Shenoy of Shake the Dust, seeks to ensure that artists, artisans and designers are treated equitably and benefit from wider markets.

“We intend to contribute by supporting and connecting artists and designers, particularly emerging creative talent. This talent can be mobilized to enrich the UK and African design scenes – both aesthetically and commercially.”
– Kathy Shenoy, Curator, Africa Calling

There will be a chance over the festival weekend to exercise your own creativity with drop-in recycled design workshops, run by South African designer Heath Nash who is at the fore-front of the British Council’s latest design initiative The Maker Library Network– a mentoring platform that connects young creatives in SA and the UK via a new Open Source network.

Design on textiles by Lakwena Maciver (left), Bottleform light by Heath Nash (right)

Africa Calling then travels to Design Junction for London Design Festival for a debate session on Sunday 21st September which explores pioneering new contemporary design collaborations between Africa and the UK, including the British Council’s Maker Libraries project. Speakers include Designer Heath Nash, Africa Calling curator Kathy Shenoy, South African knitwear designer Laduma Ngxokolo and Arieta Mujay, founder of the African Creative Collective.

Africa Calling launches as part of Africa Utopia festival
RFH foyer (Level 2), Southbank Centre
12-14 September

Africa Calling Continues at Design Junction
The Sorting Office
21-23 New Oxford Street
18 – 21 September
(Africa Calling panel debate takes place at 1.30pm, 21 September)

For further information visit or contact



EFI Accelerator For African Designers 21-22 – CALL FOR APPLICATIONS

The EFI Accelerator Programme is back, and they are now taking applications until 31st of March. With the support of European Union, the Ethical Fashion Initiative aspires to propel creative entrepreneurs forward, providing the...
by africafashionguide



Always wondered what it is like actually INSIDE a waxprint african print printhouse IN Africa! Then watch this video here ≥≥–0c The full video over on my YouTube channel highlights compani...
by africafashionguide



Geneva, 2nd February 2021: The Ethical Fashion Initiative – a joint venture of the UN and WTO’s International Trade Centre, has selected three Kenyan designers to participate in the second Ethical Fashion Initiative Acc...
by africafashionguide



Be the first to comment!

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.