Africa Fashion Guide
A social enterprise promoting sustainability within Africa's fashion and textile industry.


Chichia London at Africa Utopia Southbank London Fashion Show Summer 2012 - image copyright Jacqueline shaw Africa Fashion Guide

Fashion Africa Business Analysis – African Fashion on the Catwalk

With fashion season upon us we felt it would be fitting to have a look at African catwalk and fashion shows and discuss the impact and relevance of them all. As they grow day by day in numbers there must be something in it. So ...
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The Evolution of Pop-Up African Fashion Shops – FASHION AFRICA BUSINESS ANALYSIS

Cynthia Anduhtabe is a branding, marketing and communications consultant, as well as running her own blog Fah-schyon Cynthia is a guest contributor for Africa Fashion Guide to bring you an in-depth analysis of Africa fashion br...
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image copyright - deola sagoe

Fashion Africa – Brand Analysis: What Does your Website say about you?

Hello people! Welcome to our usual meeting spot where we discuss fashion brands from the ‘black’ continent. You can also read our other Fashion Africa – Business Analysis reports such as designer Sika, designer...
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Christine Mhando of Chichia London with Adele Dejak Jaber hide bag

Fashion Africa – Business Analysis – Chichia London

The African fashion industry is at present enjoying a renaissance with all the brands involved vying for the attention and interest of the fashionable public. With some finding their niche, others are still experimenting to see...
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Fashion Africa – Business Analysis – Sika Designs

It’s that time of the month again when our branding, marketing and communications consultant Cynthia Anduhtabe gives us her analysis of African fashion brands from a business and marketing perspective. This month we feat...
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image copyright Oliberte - AW12

Fashion Africa – Business Analysis – Oliberté

This is the second in our feature pieces on business of Fashion in Africa. I have chosen Oliberté, not just because they are another brand that features in my coffee table book Fashion Africa but most importantly they are one ...
by africafashionguide