Africa Fashion Guide
A social enterprise promoting sustainability within Africa's fashion and textile industry.


 
 

 
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(Re) Defining the African Consumer // MARKET RESEARCH

Article originally published on linkedin by Elizabeth Buckley Recruitment Consultant at Millar Cameron   The Oxford Business Forum for Africa 2018 began and ended with questions to be answered.   As the forum began on S...
by africafashionguide
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FOREVER 21 TO OPEN FIRST AFRICAN STORE IN CANAL WALK, South Africa – RETAIL

Affordable US fashion brand, Forever 21 is set to open its first store on the African continent in Hyprop’s Canal Walk. The 1 400m2 store will open mid-year. “We are pleased to welcome another leading international brand t...
by africafashionguide
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Shop Research Kenya - Image Copyright Jacqueline Shaw / Africa Fashion Guide

Female Consumers in Sub-Sahara Africa: Spotlighting Buying Habits and Lifestyle Trends

With fashion catwalk season over and the busy shopping period over Christmas upon us and as we approach a new year again it drives us to continue our thoughts on shopping and consumerism. What intrigues us even more is the rese...
by africafashionguide
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