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March 21st, 2013

“Fashion Africa The Francophone Afri-Perspective” – Soiree Diesel X EDUN – Paris launch – EVENT REVIEW

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Our French writer Chayet Chiénin continues our Francophone AfriPerspective series with her review of the Diesel X EDUN launch party (English speakers see the English translation below) See the first of the series on the AFRO-Polis party here.

Soiree Diesel X EDUN – Paris launch

 

Soiree Diesel X EDUN – Paris launch – EVENT REVIEW (French)

Il y’a deux semaines de cela, se tenait la pré-soirée de lancement du projet Diesel+Edun, dans l’une des boutiques de Diesel du quartier de Montorgueil. Cette mise en bouche, en prélude de la grande soirée du 03.03.13, était juste excellente. Un mini bar avait été dressé où l’on pouvait se servir du jus de gingembre (du gnanmancou), du jus de bissap, du mojito à la mangue, des petits amuse-bouches à la patate douce ou même à l’alocco (bananes plantains frits). A ce stade je me suis dit on est carrément dans le sujet! Alors ce ne sont que des détails mais pour ceux qui connaissent ces mets, ce n’est pas anodin. Bon j’arrête de m’épancher sur la nourriture … et oui je suis très gourmande. La dj-ette de la soirée passait vraiment du bon son, L’ambiance était sympa et très intimiste.

Nous avons assisté également à un mini-concert de Benjamin Clementine,  piano-voix… juste dingue. J’avais déjà entendu parler de lui, j’avais même raté un de ses concerts sur Paris et là il était devant moi, pieds nus, berçant de sa voix un public tout acquis à sa cause… une très belle découverte sonore!!

Par ailleurs, certaines égéries du projet Diesel+Edun étaient présentes, j’en ai donc profité pour aller à leur rencontre et discuter avec eux. J’ai pu parler avec Tanya, Sy Alassane et Innocent du collectif I see a different you. Tous les trois étaient vraiment sympas et surtout authentiques!!

Innocent a été peut-être celui qui m’a le plus touché. Il me disait en gros que lui et ses frangins étaient très reconnaissants à Dieu de tout ce qui leur arrivait, qu’ils ont accepté de participer à ce projet “Studio Africa” car c’est une manière de présenter un autre visage de l’Afrique, celle qui est capable de relever des défis économiques comme celui de constituer une vraie industrie textile africaine. Il me disait également qu’ils adhéraient d’autant plus au projet car cela permettait de mettre en avant  des artistes africains et notamment leur travail de photographe, qui sera exposé un peu partout (ToKyo, Paris, Berlin etc…). Super humble et hyper souriant c’est ce que je retiens de ce jeune Sud-africain talentueux!

All images are strictly the copyright Chayet Chiénin for Africa Fashion Guide

Soiree Diesel X EDUN – Paris launch – EVENT REVIEW (English)

Two weeks ago, I attended to the pre-event launching of Diesel+Edun Project, in a Diesel’s shop in Paris. It was like an appetizer, before the big party of the day after, and it was a really good moment. A mini bar was set up with ginger, eucalyptus juices, mojito with mango etc. At this stage, I told myself “we are in the subject”. It’s only details but for those who know these dishes it’s not harmless. The Dj was amazing, the atmosphere was really relaxed, cool and very intimate.

We watched as Benjamin Clementine gave a mini concert just the piano and his voice….absolutely wonderful – awe-struck. I had already heard about him and previously had even missed one of his concerts in Paris so to have him here in front of me, bare feet, singing … was simply amazing! An experience not to have missed

Some of the muses of the Diesel + Edun project attended the event too, so I decided to talk to them, in order to have their feelings. I spoke to Tanya, Sy Alassane and Innocent From “I see a different you”. The three of them were simply lovely and above all genuine!

I think Innocent was maybe the one who touched me the most. He told me that his brothers and him were very thankful to God for everything that had happened to them. They had accepted to be part of this project “Studio Africa” because it’s a way to show another side of Africa. To show that Africa was able to take up the economical challenge like for example to set up a real African textile industry. He told me also that they liked the project since it enables them to highlight African artists and particularly their work as photographers. Indeed, they have set up an exhibition, which will travel from Tokyo to Paris and other Europeans countries. So humble and always smiling, that’s what I keep in memory from this young and very talented man.

The day after I went to Diesel+Edun Party, hosted at La Gaîté Lyrique. The party was – as you can expect from two great brands – pretty cool! A lot of celebrities like Jessica Alba, Angélique Kidjo, Kanye West, Kim Kardashian and others were invited – now that’s what I call a party.

Concerts with Solange, Baloji, Batida, DJ-sets with Little Dragon, Jc Rocc and so on, the Diesel+Edun party in Paris was just crazy! Go team Diesel, Go team EDUN.

Author: Chayet Chiénin – Nothing But the Wax

AFG Contributor – Francophone AfriPerspective







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