Africa Fashion Guide
A social enterprise promoting sustainability within Africa's fashion and textile industry.


In The Spotlight

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gold coast trading malawi

Trading on the Gold Coast since 1444 – Designer PROFILE

Gold Coast Trading is a clothing company created by Nigerian born Emeka Alams which brings together traditional Africa cultures and the Western world. Emeka calls this label his ‘effort to get back to that time’ me...
by africafashionguide
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asoss

ASOS Africa AW11/12 SOKO made collection revealed

We recently showcased a small snippet of ASOS Africa new collection but today we reveal a bit more to all you lovers. Read up on our report on SOKO here. The direction has obviously changed aesthetically but the made in Africa ...
by africafashionguide
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ghana fashion design week

Ghana presents – Ghana Fashion Design Week

Ghana Fashion & Design Week Show (GFDW), is an event we are very excited about. Various fashion events have been tried in Ghana such as the proposal of The Clothes Show Ghana but they never reach fruition of have the full e...
by africafashionguide
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afwl

Africa Fashion Week London EVENT Update

The first African Fashion Week London took place on the 5th and 6th August 2011 at Gibson Hall in London. The hype, the talk, the excitement raised was all worth it as though the pressure was on being the first of many I am sur...
by africafashionguide
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fab mag

StylishDay hosts FAB Magazine Launch Party – EVENT update

FAB magazine stands for Fabulous, African, Black and is one of the fastest growing fashion magazines in Africa. Their latest issue is called the ‘Escapism Issue’ and they held their FAB Magazine UK launch party on the 7th A...
by africafashionguide
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kourage tees

Kourage and strength – Kenya’s First Running Apparel Brand

Nairobi, Kenya has produced some of the greatest distance runners in the world. Kourage Athletics is the first and only brand of athletics garments designed, manufactured, and modeled in Kenya, by Kenyans.  “Kourage exempli...
by africafashionguide
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soko-logo

SOKO-Kenya + ASOS Africa together again for AW11 loved by Michelle Obama

“SOKO Kenya is a clothing production workshop for the export market that aims to create sustainable, fair employment and offer training and skills to some of Kenya’s poorest people.” SOKO website. Beginning only in Decemb...
by africafashionguide
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house of beela

House of Beela – Print Metamorphosis

House of Beela is a surface design studio that specialises in digital designs for fashion textiles. House of Beela is influenced by African and Western aesthetics, resulting in a hybrid explosion of beautiful designs for the ne...
by africafashionguide
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markus lupfer ethiop

Designer Markus Lupfer and the Ethiopian Renaissance

As we are aware of and do consider what is happening in eastern Africa, from the monster of East Africa´s hunger crisis, the bloody battles near Ethiopia’s southern borders to Sudan and Southern Sudan; there has been ano...
by africafashionguide
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picture-101

Japanese Brothers meet Africa – DESIGNER PROFILE

One of the most inspiring and relevant catwalk trends of 2011 is the ethnic/tribal direction many brands have taken. Even at the recently held PURE tradeshow in London – trend forecast specialists held Africa as a major p...
by africafashionguide
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kayobi

New World African – KAYOBI 2011 Collection!

We interviewed Kwabena of Kayobi a short while ago and are loving the new collection. The styling, the colours, the graphics are all looking STRONG! His aim was to change the perception of Africa through clothing. The idea of h...
by africafashionguide
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