Africa Fashion Guide
A social enterprise promoting sustainability within Africa's fashion and textile industry.



Fashion

May 11th, 2015

CHiCHiA Presents Its SS15 Collection – ‘Hadithi Hadithi’

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CHiCHiA’s clothing is a blend of the two homes in which the designer, Christina Mhando, was born and raised – ” East Africa meets London”. The primary inspiration for this collection is derived from one of our favorite pass times as children – story time! The “Hadithi Hadithi” (which translates to “Story Story” in Swahili) Collection is designed to awaken a sense of nostalgic fun in the clothing and infuse that much needed sense of humor to your summer wardrobe.

With its inspiration from colourful Tingatinga paintings from Tanzania and the sayings found on traditional khanga fabrics, this collection captures a sense of radiant, playful and stylish originality. Their signature transpires from the artful application of the ‘khanga’, a traditional printed East African cotton fabric used by local women as wraps. Each khanga is unique and often has a Swahili message on, in the form of proverbs or riddles allowing the wearer to express themselves and adding another subtle layer of meaning.

For more information visit: http://www.chichialondon.com/ss15-hadithi-hadithi/

Bildschirmfoto 2015-05-10 um 14.55.05Hollywood actress Rosario Dawson, her business partner Abrima Erwiah and Jacqueline Shaw (far right) rocking her CHiCHiA shirt at the Africa Fashion Guide Conference 2015, London

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