Jacqueline Shaw is the founder and Director of Africa Fashion Guide (AFG).

Jacqueline is a professional Fashion Designer by trade with a background working and designing for fashion companies PUMA, Russell Athletic, Ocean Pacific, Fila, Chilli Pepper in London to name a few, and Babylon Princesse (Talent in Shanghai) in China.

An eco-entrepreneur, owner of ethical designer wedding dress company Latibeau Ltd and with a large interest in Africa’s fashion and textile industry, ethical fashion, sustainability and even more for international development through trade.

Jacqueline holds a Ba (Hons) degree in Fashion from the Surrey Institute of Art and Design and most recently a Masters Degree in Ethical Fashion. She has worked with the Ethical Fashion Forum representing African businesses at their Source Expo events and has written for the West Africa Trade Hub/USAid website and even for Dazed and Confused magazine whilst on placement with them during her BA (Hons) degree.

Jacqueline forged Africa Fashion Guide with the focus to promote the African fashion and textile industry to the greater global textile industry and thus to create links with African fashion businesses and the UK and EU fashion retail and consumer markets.

Jacqueline has self-published her first book on African fashion, launched summer 2011 entitled ‘Fashion Africa’ of which can be purchased through the AFG website www.africafashionguide.com.