Africa Fashion Guide
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Fashion

March 26th, 2013

Dressing up with Chichia London – AW13 Collection “PROJECT GAUNI: THE DRESS CONCEPT”

chichia AW13

London-based label Chichia by Tanzaniain designer Christine Mhando has recently launched yet another amazing collection. We, just lastweek gave you a snippet of this AW13 collection which was on display at the British Council International Fashion Showcase during the Fashion season.

The Chichia ready to wear range is an amalgamation of both continents and cultures, Tanzanian and British, from which the designer was born and raised. The label’s signature transpires from the artful application of the ‘Khanga’, a traditional east African cotton printed fabric used by local women as wraps. Each collection consists of an eclectic range of dresses and separates in modern wearable silhouettes and styles in a variety of succulent colours. Chichia’s intelligent use of eye-catching colourful prints in natural fabrics intermixed with beautiful embellishments and intricate detailing makes every piece uniquely innovative and a timeless addition to anyone’s wardrobe.

For Autumn Winter 2013, London based label Chichia explores the concept of communication through dress in their new collection. As they offer the 13 key dresses every Chichia girl should have hanging in her closet, details such as multi ruffles, tiered dress bodices, skirts and manipulated style lines are featured throughout the collection in Chichia’s signature playful contemporary and easy to wear silhouettes with a refreshingly vibrant colour palette.

Quirky details such as stained-glass window inspired patchwork khanga prints are inter-mixed with bead work, sequins, print, solid, and everything inbetween. Swahili khanga sayings are a re-ocurring feature throughout the collection, either as all over print or strategically placed as a homage to the beautiful language. Playfully mis-matched slithers of underskirts are left on show and placed with contrasting prints; juxtapositioned colour palettes break the rules as mismatching becomes the norm. The printed East African cotton khanga is featured as well as referenced and used alongside fabrics such as viscose, silk, cotton and jerseys.

With a mishmash of clashing prints, fringe details and sexxy sassiness coming through it is  strong collection that definitiely has the Chichia london signature running through. Our favourite peices HAVE to be the jackets  ‘Popo’ Cape Jacket (with Ngosi black with white text print dress) and ‘Pazia’ fringe jacket with the pink dress (Shosti). What are your favourite pieces?

CHICHIA LONDON-2013 Collection – Dress Concept- Gauni

CHICHIA LONDON-2013 Collection – Dress Concept- Project Gauni

 

CHICHIA LONDON-2013 Collection – Dress Concept- Project Gauni

CHICHIA LONDON-2013 Collection – Dress Concept- Project Gauni

CHICHIA LONDON-2013 Collection – Dress Concept- Project Gauni

CHICHIA LONDON-2013 Collection – Dress Concept- Project Gauni

CHICHIA LONDON-2013 Collection – Dress Concept- Project Gauni

CHICHIA LONDON-2013 Collection – Dress Concept- Project Gauni

CHICHIA LONDON-2013 Collection – Dress Concept- Project Gauni

http://www.chichialondon.com/

PHOTOGRAPHY: Adam Kaniowski

MODEL: Anna T at Nevs Women London

MAKE UP: Magdalena Sommerfeld-Benrot

HAIR: Rachel Williamson







 
 

 
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One Comment


  1. Fashonista

    Looks like Chichia’s got her swag back



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