Having met Adjoa, who is Joansu’s founder, at Arise magazine’s editor Helen Jennings book launch a few years back, I have followed this brand with interest. Beautiful, original pieces, and at times simple pieces in the sense of no fuss, they are definitely great pieces to admire and that will make a great addition to any wardrobe – and a perfect Valentines gift too!
With a preview already taken place at the Christie Brown boutique in Osu Ghana, wer have been excited to see the full collection from the Joansu Spring/Summer 2013 collection entitled “Eye Candy”.
The Eye Candy collection relives the purity and innocence of childhood and seeks to draw energy and confidence from that beautiful place into womanhood. The core palette is fushia pink, which plays the dual role of candy sweet childhood and sophisticated vixen.
Eye Candy features the: London inspired ‘Pandemonium’ collection, which takes centre stage with its bold pink leather and fringe detail; ‘La Lune’, inspired by Paris, which provides a romantic crescent shaped collection; ‘Capetown Sunset’ inspired by the city of Cape Town featuring pink gemstones; and an all new delightful range of Africanista Conversations collections: ‘Cosmic Girl’, ‘Yellow Polka Dot Bikini’ (YPDB), ‘Lover’ and ‘Cotton Candy’.
The Eye Candy collection also features the Princess body lace, inspired by the glamorous women of New York city. This piece, which debuted at the African Fashion Week London in August 2012, can be worn both as inner or outer jewellery. The Princess body lace can be personalised including engraving and addition of pearls and precious stones to create one off pieces specific to the wearer.
The Eye Candy collection will be available online at www.joansu.com from early February 2013 – perfect for your valentines….aaahhhh!!