On the 15th of January 2013, Mercedes-Benz Fashion Week Berlin hosted its very first Africa Fashion Day Berlin presents Urban Fashion Night in conjunction withAfrica Fashion Day Berlin Designer Exhibition. One guest commented: “Apart from the expected vibrancy of some collections, the innovations and quality of designs impressed me. I did not realise the diversity within African Fashion.” The Africa Fashion Day introduced 10 passionate Designers from Jamaika, Senegal, Nigeria, South Africa, Suriname, Uganda, Ethiopia, Congo and Ghana to the German Fashion Scene.
Taking place at the prestigious and historical Adlon Hotel the press conference kicked off with an introduction of the new platform Africa Fashion Day Berlin, it’s relevance in the German market, and the designers. The proceedings were followed by an exhibition where press, buyers and end-consumers were able to meet with the designers and view their collections. Internationally prolific designers of the African diaspora presented their collections. José Hendo’s new A/W Contact Collection and her work with barkcloth wowed visitors.
Nkwo describes her collection as “free spirited, a bit nomadic, and totally African”. Her collection drew attention for its dramatically cut luxury jersey and striking blue hue. Outfits included floor and knee length dresses accentuating and flattering the female silhouette.
Local Berlin talent Malaika Designs included mens, womens and childrenswear and accessories in African print with European tailoring.
SAWA Shoes collection was in high demand amongst buyers and press. Made in Africa the SAWA Project has taken on the challenge to produce quality sneakers and succeeded. The quality of design, execution and colour impressed. The label rightfully prides itself to be the first sneaker made in Africa.
Bijou Makeda‘s jewellery range was made of natural fabrics or African Wax Print that seduced with the vibrancy and beauty of the colours and design. It included earrings, necklaces, rings and hair bands.
Hunadi Bespoke Couture fuses African print with western textiles. Slim-fit trousers and tailored jackets transformed by through bold prints and vibrant colours to key wardrobe pieces.
TV journalist and presenter Dr. Nkechi Madubuko welcomed audiences. The much-anticipated runway show was finally opened by an electrifying performance byOnita Boone. Wearing a stunning black evening barckcloth creation by designer José Hendo.
Adama Paris sophisticated and sexy her black A/W collection captivated and seduced with shimmering details, tassels. The collection displayed the charmingly French coquette attitude infused with African aesthetics.
Nomi by Naomi delivered as promised a “line stands for afro-european-cool unmistakable creations with an unexpected twist”. Her collection exuded a contagious joie de vivre. Her creations broke the seductive spell of Adama Paris and changed the atmosphere to the defiantly celebratory spirit Africa is known.
Onita Boone bridged the gap before the big finale with powerful vocals and her contagious energy.
Romero Bryan A collective gasp escaped from the guest with the first creation appearing on the runway. Romero’s medley of past and present collections had the audience buzzing with excitement and left them wanting for more when he closed the show. Romero who is sponsored by Borovick Fabrics Ltd. says of his creations: “I am honoured to be part of this pioneering event. As an introduction to a new market for me here in Germany I wanted to present my journey as a designer but also the best of me. Hence I felt compelled to pick the best of each collection. “
Images below from the fashion show and press conference.
Amongst the guests were celebrity and actress Dennenesh Zoude. Queried by press the beautiful actress responded: “It absolutely has a place in a Metropolis such as Berlin and it has been noted that that this event has received a lot of support. Ivy Quainoo winner of The Voice, Germany, first season 2012, TV presenter Aline von Drateln, actress Thelma Buabeng, actress Sheri Hagen, actress Sandra Lambeck, actress Luise Berndt, footballer Dennis Aogo, actor Trystan Pütter, Barbara Engel, International top model Papis Loveday, models Julia Meise, Nina Meise andcelebrity make-up artist Boris Entrup (GERMANY’s Next Top Model) were amongst guest.
Founder Beatrace Oola:” So far I have had a lot of positive comments. There seemed to be a buzz and just general excitement in the air. Someone told me they were impressed that a first time production ran in such timely fashion. It is a new and also international team that pulled together in this production. This meant we meet challenges along the way but have also become a very close-knit family. We are grateful to all our partners, sponsors, media partners and supporters but also the press, who has received us so gracefully and welcoming. Also our visitors and guests who were enthusiastic interested and we have already received interests from buyers and press for our designers.”
The Africa Fashion Day Berlin gives thanks to the amazing support of all participants. British Biki John war verantwortlich fur das styling und American celebrity Make-up Artist and Haarstylist Sophia Lenore created the look for hair and make-up. Chicchickclub and Simon-Hartman London, provided the shoe sponsoring for the Runway Designer.
Africa Fashion Day Berlin is grateful and delighted to have received extensive sponsorship and support. Sponsors and Cooperationspartner included Hotel Adlon Kempinski, L’Oréal Paris, I.T.E.M.S.AFRICA, Hotel Tiergarten Berlin, Chicchickclub, Simon-Hartman London, Philips, Hotel Indigo, SAWA Shoes, Jade Maybelline New York, PrintingPoint.de, Haji. Muesli2Go, be hooked, Bistro Tarterie St. Pauli, Sushi Circle, Vöslauer Mineralwasser AG, Jameson Irish Whiskey , M4 Models Management GmbH , East West Models, MOST WANTED MODELS, TeTe Arts, KFP, Salsa Diversion!, Africa Festival, Hope Foundation, Lifestyle Inc, Designclub,motion*s, Buchbinder .