Africa Fashion Guide
A social enterprise promoting sustainability within Africa's fashion and textile industry.


November 27th, 2012

Sneak Peek – Chichia London is having “Second Thoughts” of their SS13 collection

Chichia London SS13

Chichia London is one of our Africa Fashion Guide favourite ethical and made in Africa brands so we are always interested to see any upcoming collections by the team. Started in 2007 by Tanzanian designer Christine Mhando, this young, fresh label brings the SS13 capsule collection “On Second Thoughts..” to us which has been inspired by first impressions. What it compares it to is  how a person’s true personality is eventually exposed over a period of time. An interesting concept that can be seen via a classic Chichia London style of interesting yet simple silhouettes, in conjunction with intricate and fun detailing upon closer look.

Christine admits to taking on a level of experimentation with the conecpt of deconstruction alongside embellishments and colour mixing and pattern blocking in  patchwork way, which she presents with layers of prints and textures such as the  ’Extrovert’ dress and the ’Neurotic’ patchwork tee.

Chichia London never fails to impress and we are sure it will bring to next summer some must have pieces to every wardrobe of the avid African fashion buyer.

Great styling too! Ours favourite outfit is the first. What is yours?

Grab a sneak peek of the SS13 collection here:

Chichia London SS13

Chichia London SS13

Chichia London SS13

Chichia London SS13

Chichia London SS13


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  1. I’m a huge fan of Chichia London. They’re doing such a great job but i’m a little bit desappointed of this collection

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