Africa Fashion Guide
A social enterprise promoting sustainability within Africa's fashion and textile industry.



Fashion

November 27th, 2012

Sneak Peek – Chichia London is having “Second Thoughts” of their SS13 collection

Chichia London SS13

Chichia London is one of our Africa Fashion Guide favourite ethical and made in Africa brands so we are always interested to see any upcoming collections by the team. Started in 2007 by Tanzanian designer Christine Mhando, this young, fresh label brings the SS13 capsule collection “On Second Thoughts..” to us which has been inspired by first impressions. What it compares it to is  how a person’s true personality is eventually exposed over a period of time. An interesting concept that can be seen via a classic Chichia London style of interesting yet simple silhouettes, in conjunction with intricate and fun detailing upon closer look.

Christine admits to taking on a level of experimentation with the conecpt of deconstruction alongside embellishments and colour mixing and pattern blocking in  patchwork way, which she presents with layers of prints and textures such as the  ’Extrovert’ dress and the ’Neurotic’ patchwork tee.

Chichia London never fails to impress and we are sure it will bring to next summer some must have pieces to every wardrobe of the avid African fashion buyer.

Great styling too! Ours favourite outfit is the first. What is yours?

Grab a sneak peek of the SS13 collection here:

Chichia London SS13

Chichia London SS13

Chichia London SS13

Chichia London SS13

Chichia London SS13







 
 

 
Screen shot 2014-08-19 at 21.26.11

Othelia by Kluk CGDT x SPREE x Vlisco

If as one of our readers you have yet to hear about Kluk CGDT then you need to hear about them now! And we apologise for not introducing you to them as of yet. Kluk CGDT is a premier fashion label from South Africa, and an inte...
by africafashionguide
0

 
 
Screen shot 2014-08-02 at 19.50.02

Kibonen NY for Mercedes Benz Fashion Week New York SS2015

Great news!  Kibonen Nfi announces her participation at the prestigious Fall 2014 Mercedes Benz Fashion Week New York.  Nfi is the brain child behind one of Africa’s most original emerging fashion labels, KibonenǀNY, and s...
by africafashionguide
0

 
 
Screen shot 2014-08-07 at 21.43.42

Fashion Africa author, Jacqueline Shaw signing books at Africa Fashion Week London – stand 20 (Jacaranda Books)

In Fashion Africa Jacqueline Shaw, (Founding Director of Social Enterprise Africa Fashion Guide) showcases 40 designers. She explores the challenges of producing in Africa; poor infrastructure, especially transportation; lack o...
by africafashionguide
0

 




2 Comments


  1. I’m a huge fan of Chichia London. They’re doing such a great job but i’m a little bit desappointed of this collection



Leave a Reply