Africa Fashion Guide
A social enterprise promoting sustainability within Africa's fashion and textile industry.



Fashion

November 30th, 2012

Ndani, the Nigerian Fashion Project at Selfridges London in colab with Lagos Fashion and Design Week

ndani4-selfridges nigerian designers

Now this is what I am talking about! In keeping with its status as one of the most exciting fashion destinations in the world, Selfridges launches Ndani, the Nigerian Fashion Project, from 1 December.

Coinciding with the arrival of the international cruise collections in Selfridges, Ndani presents the very best Spring-Summer 2013 pieces hand-picked from the runway shows of the most outstanding designers on the Lagos Fashion and Design Week schedule – one of Africa’s foremost fashion showcases.

Created in collaboration with Style House Files – the organisers of Lagos Fashion and Design Week, and backed by Guaranty Trust Bank (GTBank), a Nigerian bank with branches across and London, Ndani is a demonstration of the unquestionable vitality and originality of the fashion heralding from Lagos, one of the ten most economically promising and fastest-developing cities in the world.

Style House Files is a creative development agency that focuses on the development of the Nigerian fashion industry. Established in March 2010 it has become an industry resource that is centred on growing fashion into viable business models and providing training for fashion and creative professionals in Nigeria and Africa at large. StyleHouse Files are the producers of the Lagos Fashion and Design Week, an annual fashion trade show

Ndani offers an edit from the collections of five key designers, already well- established in Nigeria and showcases pieces from the first runway collections by new Nigerian designers presented within the Young Talents showcase at Lagos Fashion and Design Week held earlier in October.

VintageLove4-Jewel-by-Lisa

 

 

T

British Council X British Fashion Council International Showcase – Lanre da Silva Ajayi – Image copyright Africa Fashion Guide

Tiffany Amber – Arise Magazine ‘African Icons’ NYFW SS13

The five main designers are Lisa Folawiyo with her label Jewel By Lisa, Lanre Da Silva Ajayi, Eki Orleans, Odio Mimonet and Tiffany Amber. Of whom 4 (highlighted) are featured in our book Fashion Africa The young designers are Agu Anumudu with his label Agu and House of Silk, the label set up by Jennifer Adighije. All these designers have in common a passion for prints and patterns, fuelled by their omnipresence in African culture and lifestyle and from the use of Ankara (boldly printed local West African fabric) in everyday clothes. What they all do is elevate prints, patterns and the tradition of Ankara within the realm of designwear and exacting craftsmanship. The designers within the Ndani collection at Selfridges have, however, strongly differing styles and their approach to embellishments – a strong feature in the Nigerian couture code, is unique.

Eki Orleans embraces fluidity and empire-line dresses made of silk with blown up prints which create colour shades rather than easily identifiable imagery whereas Jewel by Lisa is all about the bejewelling of traditional African fabrics with painstaking hand-beading and discreet cut detailing which contrasts with the boldness of the finishes. Her Spring-Summer 2013 collection is  steeped in the celebration of the Fulani women, famous for their legendary beauty and unique use of accessories and body jewellery. She is not the only one arching back to her African roots for direct inspiration.

eki orleans

All designers within the Ndani collection at Selfridges draw from their cultural background and the traditions of Africa with powerful authority.

Ndani will also showcase some accessories which go beyond fashion– as beautiful and original as the fashion selection.

Ndani, the Nigerian Fashion Project at Selfridges runs from 1 December through to January in the London store’s Women’s Designer Galleries on 2.

Get on down and happy shop in time for Christmas!







 
 

 
2014 FASHION AFRICA CONFERENCE - copyright AO Photography for Africa Fashion Guide

Early Booking Discount ends March 31st! – Fashion Africa Conference 2015

Our Fashion Africa Conference 2015 titled An African Revolution is growing by the week. With partners Fashion Revolution Day, AO-Photography and sponsors The Africa Centre and Mantisworld we are expecting an awesome event w...
by africafashionguide
0

 
 
10340128_10154237627270702_7392383573042481126_n

Getting up Close with…Mayamiko – Fashion Africa Conference Speaker

In the lead up to our annual event Fashion Africa Conference 2015 we wanted to introduce you to a selection of our panellists who will be speaking at our conference. They all have an interesting relationship with the continen...
by africafashionguide
0

 
 
10374971_1561127844105731_8410085101176499139_n

RAAAH stocks with High End LNA Boutique in Kings Road

RAAAH has been making waves since its debut collection ‘Fly/Fly High’ was showcased at Africa Fashion Week London and that same collection is now available at one of London’s quaint designer boutiques; Leggera Nell’Aria...
by africafashionguide
0

 




0 Comments


Be the first to comment!


Leave a Reply