Now this is what I am talking about! In keeping with its status as one of the most exciting fashion destinations in the world, Selfridges launches Ndani, the Nigerian Fashion Project, from 1 December.
Coinciding with the arrival of the international cruise collections in Selfridges, Ndani presents the very best Spring-Summer 2013 pieces hand-picked from the runway shows of the most outstanding designers on the Lagos Fashion and Design Week schedule – one of Africa’s foremost fashion showcases.
Created in collaboration with Style House Files – the organisers of Lagos Fashion and Design Week, and backed by Guaranty Trust Bank (GTBank), a Nigerian bank with branches across and London, Ndani is a demonstration of the unquestionable vitality and originality of the fashion heralding from Lagos, one of the ten most economically promising and fastest-developing cities in the world.
Style House Files is a creative development agency that focuses on the development of the Nigerian fashion industry. Established in March 2010 it has become an industry resource that is centred on growing fashion into viable business models and providing training for fashion and creative professionals in Nigeria and Africa at large. StyleHouse Files are the producers of the Lagos Fashion and Design Week, an annual fashion trade show
Ndani offers an edit from the collections of five key designers, already well- established in Nigeria and showcases pieces from the first runway collections by new Nigerian designers presented within the Young Talents showcase at Lagos Fashion and Design Week held earlier in October.
The five main designers are Lisa Folawiyo with her label Jewel By Lisa, Lanre Da Silva Ajayi, Eki Orleans, Odio Mimonet and Tiffany Amber. Of whom 4 (highlighted) are featured in our book Fashion Africa The young designers are Agu Anumudu with his label Agu and House of Silk, the label set up by Jennifer Adighije. All these designers have in common a passion for prints and patterns, fuelled by their omnipresence in African culture and lifestyle and from the use of Ankara (boldly printed local West African fabric) in everyday clothes. What they all do is elevate prints, patterns and the tradition of Ankara within the realm of designwear and exacting craftsmanship. The designers within the Ndani collection at Selfridges have, however, strongly differing styles and their approach to embellishments – a strong feature in the Nigerian couture code, is unique.
Eki Orleans embraces fluidity and empire-line dresses made of silk with blown up prints which create colour shades rather than easily identifiable imagery whereas Jewel by Lisa is all about the bejewelling of traditional African fabrics with painstaking hand-beading and discreet cut detailing which contrasts with the boldness of the finishes. Her Spring-Summer 2013 collection is steeped in the celebration of the Fulani women, famous for their legendary beauty and unique use of accessories and body jewellery. She is not the only one arching back to her African roots for direct inspiration.
All designers within the Ndani collection at Selfridges draw from their cultural background and the traditions of Africa with powerful authority.
Ndani will also showcase some accessories which go beyond fashion– as beautiful and original as the fashion selection.
Ndani, the Nigerian Fashion Project at Selfridges runs from 1 December through to January in the London store’s Women’s Designer Galleries on 2.
Get on down and happy shop in time for Christmas!