Africa Fashion Guide
A social enterprise promoting sustainability within Africa's fashion and textile industry.



Manufacturing

November 2nd, 2012

ASOS drop their AW12 ASOS Africa collection

Asos africa aw12

The  popular ASOS Africa range has been getting positive reviews since its inception and have just dropped their latest winter collection.

The AW12 collection ASOS AFRICA offers a colour palette of rich tones, softened with neutral shades, ASOS AFRICA brings forth a contemporary collection with a sports luxe aesthetic, as rich Italian wools sit alongside traditional print fabrics, produced exclusively for them in Mombasa. Channelling a utilitarian vibe, the line re-interprets classic styles with a modern twist by experimenting with textures; expect slouchy jersey basics, shell tops and vibrant printed dresses with a clean sportswear silhouette.

In all honest this collection seems to have lost alot of the African connection … aesthetically … which made us fall in love in the beginning. But what we do love about it is that it’s produced in collaboration with SOKO Kenya, an amazing production unit in Kenya who through their work are allowing underprivileged communities to establish sustainable business through local craftsmanship. And this ‘Made in Africa’ concept is what we hugely support.

SOKO was set up in 2009 by Joanna Maiden to provide the link between the international fashion industry and the local community in Kenya through making beautiful clothes. They offer a full CMT process to include fabric sourcing, garment manufacturing, labelling and packaging to the client’s specification as well as managing export and shipping.

SOKO sources locally and supplies the European and US market, both high end and mainstream, with quality products made to the highest manufacturing standards and can be seen in this latest collection for ASOS.

SOKO operates and trades on two principal levels:

1 The production of quality, competitively priced, fashion driven garments to the international fashion industry.

2 The improvement of the quality of life for the local population through vocational training, employment opportunities and improved social services.

This collection has its own story  for example the bodycon fit dress below has been handmade in Africa from cotton-rich, stretch twill fabric. The details include: a hand illustrated print inspired by William Morris, fitted bodice with a pointed sweetheart neckline, a full skirted peplum with organza lining to the waist and an exposed zip fastening with a grosgrain ribbon trim through the back.

The shirt by ASOS AFRICA with a classic point collar and cuffed sleeves has been handmade in Africa from silky fabric with a hand illustrated print also inspired by William Morris. Styles also include a shirt by ASOS AFRICA handmade in Africa from a premium wool blend with a heavy jacquard check.

Definitely one to check out!

See: ASOS AFRICA







 
 

 
20141128_162857(2)_Bob_Black

Journey via Uganda, Rwanda and Kenya to Burundi – Sustainable Wearable Art -

We have been trying to present this awesome lady and her business to you for a while. What makes her special to us is not that she has been contributor to Africa Fashion Guide since we launched in 2011 but her amazing tenacity ...
by africafashionguide
0

 
 
2014 FASHION AFRICA CONFERENCE - copyright AO Photography for Africa Fashion Guide

Early Booking Discount ends March 31st! – Fashion Africa Conference 2015

Our Fashion Africa Conference 2015 titled An African Revolution is growing by the week. With partners Fashion Revolution Day, AO-Photography and sponsors The Africa Centre and Mantisworld we are expecting an awesome event w...
by africafashionguide
0

 
 
41

NORTH AFRICAN GAMES by Gold Coast Trading Company

We often like to feature the collections by Gold Coast Trading Company as they have such a strong brand image and hold strong to the story they tell too. This collection titled“North African Games / #Bootleg Merch,”  nicel...
by africafashionguide
0

 




0 Comments


Be the first to comment!


Leave a Reply