We are delighted to announce the arrival of the latest collection from NearFar entitled ‘Aberdeen Road’ after the Freetown suburb in which it was developed. The collection centres around our trademark bold prints reworked into this season’s tailored shapes resulting in an strong and modern interpretation of the ladylike look.
We are equally excited to see Solange Knowles celebrate African fashion in the latest edition of Elle South Africa and dons the Near Far Tombo jacket. Now to say you have dressed Beyonce’s sister is kinda hot news to spread! Congrats Steph and team!
The colour pallet is toned down for winter with autumnal, berry shades – indigo blue, maroon and the deepest crimsons. New styles range from classic cigarette pants, pencil skirts and tailored jackets to NearFar’s signature day-to-night dresses. The prints can be mixed and matched in line with this season’s trend for the ‘ensemble outfit’ and look equally luxurious as separates styled with statement jewellery, the finest cashmeres and the toughest ankle boots.
The ‘Aberdeen Road’ collection is inspired by inherent style of the ever resilient Sierra Leonean working woman going about her daily business in the bustling streets of Freetown so recently ravaged by civil war. Designer Stephanie Hogg says
“There is something enchanting about the natural grace and confidence of the Freetown women – I am interested in their approach work and the role that their dress and appearance plays in their lives. I wanted to pay homage to their strength and beauty as modern women. The Collection is full of pieces that are perfect suited to the wardrobes of chic working women all over the world.”
Sustainable development is at the heart of the NearFar ethos and the new Collection is launched as the brand has announced a new tuition programme in reading and writing for the young tailors they employ, most of whom missed out entirely on education during the civil war. The issue of education is pertinent in the country which faces the excitement of its first Parliamentary and Presidential elections since 2007 in mid November.
NearFar’s education programme is funded through NearFar sales and will run for two hours, twice weekly.
NearFar is an ethical lifestyle label founded on the principle that buying ethical should not mean compromising on style or luxury. NearFar works with local tailors in Sierra Leone, using traditional West African prints. Their aim is to help provide sustainable employment to tailors in Freetown. This gives disaffected young adults an opportunity to come off the streets and build a sustainable livelihood for themselves and others. They create beautifully designed pieces for the ethically conscious fashion follower’s wardrobe and home.
PLEASE VISIT WWW.NEARFAR.CO.UK FOR MORE PRODUCTS