W-Art Design, a Lagos based fashion and art consulting company has landed the African franchise for the Miami Beach International Fashion Week. So come March 2013, African designers will now feature on the runway of the fashion week and get a chance to show the world the beauty of the continent’s most colorful designs and prestigious fashion labels for the first time ever in the history of the fashion show.
The Miami Beach International fashion Week (MBIFW) is a yearly fashion event which holds in Miami, Florida, United States of America. MBIFW up till now has featured eminent designers, celebrities, and musicians from nearly every continent (except Africa).
MBIFW is considered the fifth largest and one of the most important fashion events on the world’s fashion calendar. Hundreds of international media register to attend the event each year including MTV, FTV(Fashion TV) and Yahoo! providing a global platform for some of the world’s best established and emerging designers who gather in Miami to participate in this world class event.
The event is the longest standing fashion event in Miami and has received worldwide recognition and fame for discovering and showcasing the best fashion from around the world from its inception in 1999. Each year, the MBIFW makes a big impact in the press worldwide, in 2012 alone; the MBIFW made 4.6billion media impressions worldwide. The age of attendees range between 18 and 54 and the MBIFW has an average of 10,000 attendees.
The franchisee, W -Art and Design Company is a Fashion and Art Consulting company based in Lagos Nigeria. Her vision is to contribute to the development of the Nigerian Creative industry with emphasis on the Fashion Sector through Training, Research, Workshops, Seminars, and Collaborations with Stakeholders for job creation and further economic growth and Social Development. Since inception, the company has successfully utilized impeccable blend of style, elegance and creativity to deliver value to clients within and outside Nigeria.
The President Wumi Oluwadare is a talented and gifted designer with over 20 years experience, having started sewing at the tender age of 15. She is the African Regional Authorized Representative of Sobol- Perry Fashion Productions Inc., owners of the Miami Beach International Fashion Week and the Council of International Fashion Designers, as well as the National Secretary of the Fashion Designers Association of Nigeria.
In order to foster an impressive debut for the African component at the MBIFW 2013, a series of pre-event activities are scheduled to hold in Lagos, Nigeria.
Arts Exhibition – 3rd – 5th of November, 2012
A special exhibition of Africa’s rich array of Indigenous Textiles and Artifacts. (Details on the website).
Fashion Business Educative Seminar – 3rd of November, 2012
This is an educative seminar to be facilitated by Mercedes R. Gonzalez (CEO Global Purchasing Group NYC – a buying office representing over 200 stores in North and South America) and Uche Ofodile (Professor, University of Arkansas School of Law, USA) on “Entering the US Market”. (Details on the website).
Mini Fashion Show
Please visit www.miamifashionweekafrica.com for details on participation and registration and follow @MBIFWAfrica for regular updates. Or call Feyisayo on 08191914161.