“SKORZCH” by Zano Sithetho has been named the winner of the 2012 SA Fashion Week New Talent Search competition, a quest to find the hottest new name in local fashion.
Congratulating Zano on his win, Lee-Anne Stanton, advertising manager for Renault South Africa, the title sponsors of the 2012 New Talent Search competition, said: “Zano’s creativity and raw talent undoubtedly earned him the number one spot here tonight.
“Renault is a people-centric brand and a key element of our vision is to support emerging talent wherever and however possible. It is young South Africans such as the Zano and his four co-finalists who will Drive the Change in and ensure the sustainability of South Africa’s fashion industry in years to come.”
Following Stanton’s presentation to Sithetho’s of his Renault-sponsored prize of R25 000 and the keys to the sleek, stylish Renault Mégane Coupé – his to drive for the next 12 months – a totally overwhelmed Zano said: “I am super excited and incredibly happy!
“This has been a journey of self-discovery, learning new things while harnessing existing knowledge. So much has happened since the start of the competition and I would like to thank Renault South Africa and SA Fashion Week for believing in me and giving me this most fantastic opportunity.
“It’s been very inspiring to rub shoulders with many of South Africa’s fashion icons something that has never been within my reach and this opportunity has matured my take and understanding of the demands made by the fashion industry,” he added.
“I think it’s a great initiative by a company such as Renault to support new talent as it demonstrates their care for the future of our country and the people in it. Seeing the Renault Mégane 2012 Collection for the first time was quite awesome and the thought that I might get to drive the Coupé was hard to believe … now I will be!
“Well designed, stylish and elegant, the Megane has been my favourite Renault model since its booty “Shake-It” campaign was flighted and I believe that it was exactly the right vehicle to spearhead Renault’s sponsorship of the 2012 New Talent Search. Where I come from, if you drive one, you are looked upon as the cool guy that all the ladies want … but can’t get!
“For me, the Mégane is the best representation of my Skorzch label possible so I designed my range very much along its lines and I believe the translation is evident: Like Mégane, the Skorzch suit boasts an eye-catching exterior design and a strong, colourful personality while the interior linings are smooth, detailed, well-structured to give provide a good fit.”
Sithetho says that SA fashion is progressing at a steady pace and he believes that it is largely being driven by consumers who buy clothes they can relate to. His intention is to invest his winnings in his brand. “There’s equipment to buy, marketing to be done and an overall upgrade of the business are priorities. As for wheels … I can now go and see my clients wherever they are. No more taxis for me!”
“It has been a privilege to see the Zano and his peers in action during the creative process and we have watched in awe as their designs on paper have morphed into the inspiring and breathtakingly beautiful reality you have seen on the catwalk here tonight,” continued Stanton.
“There is, however, much more to the competition than simply a good portfolio. Fashion is a business like any other and a key criterion for each of the finalists was to provide the judging panel with a strategy on how they intended to build their brand.”
“The 2012 SAFW Renault New Talent Search was highly-contested and we consider each of the other four finalists – Cindy-Leigh Armstrong, Laz Yani, Jamal Nxedlana and Joel Janse van Vuuren – to be winners in their own right. Unfortunately, our sixth finalist, design duo Crystal Birch and Elme Bekker had to withdraw from the competition at the last minute citing personal reasons.”
Confirming Renault South Africa’s future support of the annual SA Fashion Week New Talent Search, Stanton said that with design integral to both cars and couture, “we are delighted to have brought some of Renault’s trademark French flair to the table in 2012 and very much look forward to participating again next year.
“The epitome of design, style and innovation, the Renault Mégane 2012 Collection is to South Africa’s roads, what we believe Zano Sithetho and his SKORZCH label will become to South African fashion,” she concluded.
Issued by Renault South Africa