The Association of Fashion Designers of Kenya (AFAD-K) is a professional fashion organization designed to assist upcoming designers and fashion professionals to begin and advance their careers in the fashion industry. Their primary objective is to promote the fashion industry in Kenya and internationally. AFAD works to establish best practices in the industry by raising awareness on the need for excellence and high standards. Additionally, AFAD continues to promote excellence and leadership by setting industry standards, being active on key industry issues and supporting the next generation of leaders.
AFAD facilitates conferences and workshops aimed at building capacity and empowering members. Entrepreneurship, quality control and quality assurance, trends, news and tips meetings allowing members to discuss new techniques and styles and ultimately holding fashion shows to showcase members garment designs and accessories among other similar benefits.
AFAD has brought individuals in fashion careers together, working under a constitution, for the advancement of the profession. AFAD strives to unify fashion designers and other industry stakeholders under common ground to represent their ideals in one voice.
As the official body and information hub in all matters fashion, AFAD is playing the pivotal role of assisting members to meet new people and establish networks of professional contacts, learn new techniques and technologies in fashion, land contracts, recruit suitably and show off their designs in the Safari Fashion Week the major fashion week body in Kenya, which is held every year in Kisumu, Eldoret, Mombasa , Mara and all culminating in Nairobi.
Safari Fashion Week 2012 will feature top Kenyan designers as well as upcoming designers and students of fashion all will grace the runway with distinctive Kenyan designs. And this year will happen on 3rd - 14th NOVEMBER, 2012 at KISUMU, MOMBASA AND NAIROBI.