Africa Fashion Guide
A social enterprise promoting sustainability within Africa's fashion and textile industry.



Fashion

July 31st, 2012

Mahlet Afework : Ethiopian Luxury Designer Showcases at Africa Fashion Week in New York

Picture 20

Ethiopian fashion brand Mafi presents a streetwise, sassy collection of urban sportswear and ready to wear garments for every woman to learn and love on Thursday, July 12th at Africa Fashion Week in New York (AFWNY) . AFWNY, a luxury multi-day event produced by Adirée, took place at the Broad Street Ballroom on July 12th, 13th, 14th in New York City’s financial District.

Ethiopian designer Mahlet Afework founded her line Mafi in 2007, at the age of 18 and 5 years later at Origin Africa, the young designer won herself an invite to the African Fashion Week New York. Her clothes—hip, chic, and funky, are designed for the fashion conscience women & men who seeks an edgy, trendy, and yet unique look for their wardrobe.

“Ethiopia is a beautiful country with different culture, history and language. And out unique traditional clothing, out beautiful people, weather and landscape are very much convenient for the fashion and modeling industry. And now days we’ve started to see Ethiopian designers and models in the international arena”. –Mahlet Afework

Mafi at Africa Fashion Week in New York AFWNY 2012 (18)

Mafi at Africa Fashion Week in New York AFWNY 2012 (17)

Mafi at Africa Fashion Week in New York AFWNY 2012 (12)

Mafi at Africa Fashion Week in New York AFWNY 2012 (11)

Mafi at Africa Fashion Week in New York AFWNY 2012 (10)

Mafi at Africa Fashion Week in New York AFWNY 2012 (7)

Mafi at Africa Fashion Week in New York AFWNY 2012 (1)

AFWNY includes runway shows hosting 21+ designers from various countries in Africa and those of the African Diaspora, exhibitions, and industry networking events. Opening designers Francis Hendy, Korto Momolu, and designers like Mafi, Attolle Collection, Geraldo Fashions and others will showcase.

Adirée, based in NYC, NY, focuses on event production, organization, and consulting for small to medium size clients in the areas of Fashion, Beauty and Home Decor.

For More Information Contact:

Adirée │Public Relations
Helena
pr@adiree.com
www.adiree.com

EVENT: Africa Fashion Week | New York 2012
SPONSORS: Origin Africa, Smart Water, Renarda Joy, Soul Purpose
PRODUCER : Adiree
PHOTOGRAPHER: Avaloni Studios
EXECUTIVE STYLIST : Dupp and Swat
MAKE UP : Renarda Joy
HAIR : Renarda Joy
FOOTWEAR : Susie Sawaya
ACCESSORIES (Assorted) : Donna Dove , Nakate, Winnie Burch, Ill La La , MABM, Nadir Tati, Lisa Keating and Fienes Couture







 
 

 
FOMI-HOME-1

FOMI – Ethiopian Fabulous Fashion Bag and Footwear Brand

Initially the prospect of developing a handbag line in Africa seemed daunting, but that became Afomia Tesfaye’s motivation in creating FOMI. In early 2011, she made the decision to leave Los Angeles to travel back to her nati...
by africafashionguide
0

 
 
Screen shot 2014-11-16 at 22.21.48

New CmiA-Organic Standard Creates Market Access and Social Added Value for African Organic Cotton Farmers – Aid by Trade Foundation to Launch CmiA-Organic Cotton on the Market for the First Time

The Aid by Trade Foundation (AbTF) is the largest cotton initiative in Africa and is committed to integrating cotton originating from Africa into the textile industry with increasing success. The foundation is now also dedicate...
by africafashionguide
0

 
 
Screen shot 2014-11-04 at 21.27.39

Zaaf Collection – Indulgence and Luxury – Bags made in Ethiopian

We have been hearing about this brand for a little while now and was excited to hear that our friends over at Styled by Africa are selling their brands via their online story. So here we present to you our readers the company Z...
by africafashionguide
0

 




3 Comments


  1. where can I buy Mafi?


    • Hi Katie

      It appears that Mahlet is in the process of updating her website so its easy to locate her product at the moment. We are in touch with her and will put up updates as we get them including stockists etc

      thanks
      Team AFG



Leave a Reply