Africa Fashion Guide
A social enterprise promoting sustainability within Africa's fashion and textile industry.



Fashion

June 20th, 2012

OXOSI – The ‘Artisans Club’ Begins Summer 2012 – E-boutique – RETAIL

oxosi-summer-2012-mataano

BASE Official proudly introduces OXOSI.COM

OXOSI is an artisans club and a creative distribution channel for original pan-African fashion brands that directly benefit the African continent and a proud contributor to the worldwide initiative, Made In Africa. BO (a creative company) has applied a core creative concept to a state of the art distribution system. The system has been established on three principles that include distribution (creative e-commerce and editorial channel), education (for sourcing and mass production), and location (for stock storage and showcase).

OXOSI is different in a sense that being labeled an online store is beyond an understatement. OXOSI is an innovative tool that uses visual creativity, high fashion, artistic talent, and e-commerce technology to actively change the world. They believe that the current distribution channels for artisans are inefficient, stale, misrepresenting, brand insensitive, culturally insensitive, technically unstable, and internationally unfriendly. OXOSI is disrupting these traditional channels by providing artisans with a profitable platform, creative marketing, access to distribution, and brand development on a worldwide basis.

Who are the OXOSI artisans?

Their official introductory brands include:

Mataano (mataano.com)
Laurenceairline (laurenceairline.com)
Samantha Black (sammybdesigns.com)
Gold Coast Trading Co (before1944.com)
Loza Maleombho (lozamaleombho.com)
Korto Momolu (kortomomolu.com)
Afia (shopafia.com)
Alkhemi 9 (alkhemi9.com)
BRZÉ Sight (brzesight.com)
Zashadu (zashadu.com)
Sokoni Worldwide (sokoni.tumblr.com)
Benard James (benardjames.com)

They form a pan-African connection by gauging the designer’s background/origin (human capital flight), brand narrative, and the sourcing channels of choice. They see this as an entity that holds a quality that inspires positive development in Africa. In the case of OXOSI, pan-African brands include designers, boutiques, and other establishments.

oxosi-summer-2012-laurence airlines

oxosi-summer-2012-sammy-b

oxosi-summer-2012-mataano

oxosi-summer-2012-gold coast trading company

BASE Official company uses the creative applications (campaigns, design, brand development, core web development, creative media marketing, public relations, business development) to elevate your fashion brand and on top of that brands will be associated with their global business network.

An authentic African brand – OXOSI proudly represents a generally under-represented culture in the fashion industry.

Each member of our very diverse team brings a different and authentic cultural idea chain to the creative hub that is OXOSI. Cultural authenticity is a highly emphasized component of the OXOSI brand as we do our best to bring to the world what we coined as the “beautiful truth” of Africa.

OXOSI is NOT simply an online store that sells African fashion (traditional fabrics and such). OXOSI will sell universal fashion and styles (suites, jeans, accessories, shoes, bags, IN ADDITION to traditional fabrics styled in modern fashions) but only on an established basis that they meet universal standards and directly benefit the development of Africa as a continental brand.

Their marketplace is truly global with traffic and customers coming primarily from all over the world; North America, Africa, Western Europe, and the Middle East. Furthermore, OXOSI can handle transactions in all currencies represented by PAYPAL, VISA, MASTERCARD, and AMERICAN EXPRESS.

We have seen a preview of this page and are very very impressed and now simply can not wait for them to launch. Keep posted with us to hear more but this looks like a African fashion retail site to take seriously.

Read more about OXOSI here!

Like OXOSI: facebook.com/oxosiartisans
Follow OXOSI: twitter.com/oxosiartisansa







 
 

 
Screen shot 2014-03-30 at 22.19.28

Rehema Ethical Fashion Show – EVENT

We love an ethical fashion event especially one that is supporting projects in Africa. So we are celebrating this event where designers and brands once more come together to put on an annual ethical fashion show, with industry ...
by africafashionguide
0

 
 
Screen shot 2014-02-10 at 21.20.12

OWN A LITTLE PIECE OF AFRICA with online retailer LondoNairobi

LONDONAIROBI launches as the online retail destination for Luxury African Accessories. Co-founded by partners from across the globe the site brings you a covetable collection of African accessories by unique designers from the ...
by africafashionguide
0

 
 
Screen shot 2014-02-10 at 21.26.30

FOREVER 21 TO OPEN FIRST AFRICAN STORE IN CANAL WALK, South Africa – RETAIL

Affordable US fashion brand, Forever 21 is set to open its first store on the African continent in Hyprop’s Canal Walk. The 1 400m2 store will open mid-year. “We are pleased to welcome another leading international brand t...
by africafashionguide
0

 




2 Comments


  1. Brenton Eritrea

    This is sexy. AFRICA IS COMING.


  2. I cannot wait. A breath of fresh air from the stale and stagnant norm.



Leave a Reply