Africa Fashion Guide
A social enterprise promoting sustainability within Africa's fashion and textile industry.


May 20th, 2012

African Fashion coming out of the Mist – Fashion Mist 2012 – EVENT

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Thanks to the success of their inaugural Exhibition and Fashion Showcase held in London March 2011 and being labeled as the event to highlight the talent from Ghana and Africa, FM will be back for season 2 scheduled for 26th May 2012 at the luxurious Hotel Russell, London. FashionMist is aiming to give emerging and established designers an opportunity to showcase their collection in an affordable and professional manner, in a luxurious venue. There is also the opportunity to sell to the general public during the exhibition

FashionMist 2012 is bringing together various designers who are of African origin and reflect this in their work and who have found success in the Diaspora as well as within Africa itself. It establishes an important connection between the African continent and the wider world, whilst simultaneously showing that African-influenced designs and textiles can be enjoyed in a number of contexts. The event seeks to showcase the fresh design talent whilst demonstrating that ethnic garments are not only an ephemeral trend but are a growing part of Fashion Retail consumer habits and thus something that must continue to attract attention and support.

FashionMist aims to particularly play its role in changing people’s conceptions of African textiles and highlight the wealth of creative talent that is developing everyday as well as promoting the idea that having an African identity is something to be proud of. Particularly in the west, there is a tendency for people to shy away from wearing African prints, either because they feel intimidated by the vivid colours or perhaps because they don’t believe they fit a certain image. The designers hosted by FashionMist aim to dispute these tendencies, showing the versatile range of textiles, colours and prints that can be drawn from the African continent as well as reshaping the image of those who wear these garments.

They raised funds for the charity Global Mamas ( during their first event. This charity aims at empowering women to be independent through arts and crafts. It was amazing how much joy they gave these women with the funds raised.

With this second event they will be donating a percentage of proceeds to the charity ‘Akosua Odei’ which is in aid of young single women/mothers living harsh lives in rural Ghana and Africa. This charity will officially be launched during their event and they hope to raise as much funds as possible to support its cause.

It was founded by Miss Nana Afua Antwi (BEFTA best female model) who has been working hard in the fashion scene recently, she has graced covers of magazines such as Black Beauty as well as fashion spreads for numerous magazines and online publications including New African Woman.

There will be a raffle on the night and all proceeds will go towards the ‘Akosua Odei Foundation’. They have prizes for the raffle which have being donated by the likes of Beautella and NaanaB.
FashionMist will take place in two parts. During the day there will be an exhibition open to the general public for free from 12 – 5pm. It will feature a more diverse range of products – clothes, accessories, beauty, kids and men’s wear. The exhibition will include designers like Ayikai Couture, Decorus, AfroFusion Designs, Triballery, GBGhanaBoy, Lipavenu, Celebrity Hair, House of Loulee and lots more including most of the designers from the catwalk show.
The highlight of the day will be their fashion catwalk event, where designers will unveil their collection to a seated ticketed audience, interspersed with music. Labels confirmed for the catwalk include Chemphe Bea, N’kya Designs, Ariike Alden, Adopted Culture, YaaAtaa Couture Bags, Duafe Denim, House of Adjeiwaa, GPUK, Kolture Apparel, Harmattan by Ewuresi and Peachy Purr. Stefanie Larmie and Bertha, young up and coming Ghanaian talent, will provide entertainment on the night.
There will be advance tickets available for purchase for the fashion showcase and can be purchased via the following link:
To the designers taking part, they seek to ensure that the inspiration drawn from the African continent has a number of positive outcomes, including the creation of sustainable incomes and fair trade for those involved in production, the guarantee of quality and authenticity in materials they use. Lastly they all seek to promote African identity and pride, which FashionMist seeks to promote.
Their Sponsors include NaanaB, Lipavenu and Beautella.
Our media partners on board to make our second event reach out to various audiences include ZenMagazine, Face2Face Magazine,, Oh Yes Magazine, Afro Pulp, Starreps, NuPeople Magazine, FashionistaGh, Samuel Benard Events.
Twitter: @fashionmist2011
Facebook: FashionMist Mist


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