Africa Fashion Guide
A social enterprise promoting sustainability within Africa's fashion and textile industry.



Textiles

April 22nd, 2012

Shine Shine – Fabrics that tell a story – TEXTILE PROFILE

More articles by »
Written by: Jacqueline Shaw
Tags: , , ,
Shine Shine textiles

There is a strong tradition in Africa of fabrics and textiles being used to tell stories, commemorate important events or even communicate everyday messages. For example different designs and motifs of West African Ankara represent different poems or traditional tales that are linked to the fabric and are reflected in the individual names of different designs. In East Africa the very popular Kanga fabric also carries a long tradition of telling stories or spreading messages, whether it be to increase awareness of something like AIDs, support a political group or a proverb with a lot of cultural meaning.

Inspired by this long tradition of politically and religiously commemorative cloths Shine Shine fabrics are a fun, contemporary, and more urban take on these clothes. Working with fabric and graphic designer Heidi Chisholm, Shine Shine has developed a distinctive tongue’n’cheek style.

Shine Shine textiles

Shine Shine textiles

Shine Shine textiles product

Shine Shine textiles – Dress by Autumn Adeigbo: copyright Nylon Magazine July 2011

The fabrics are produced in Cape Town, where the company is based, using a rotary printing technique. Customers have a choice of cotton, oilcloth or upholstery linen base fabric (cotton sourced from Zimbabwe), a collection of 7 different designs in a variety of playful colour schemes and end products ranging from cushions and aprons to bags and purses. Shine Shine fabrics have found their way into many different environments including collections by Fashion designer Autumn Adeigbo, the pop up store of African shoe company, Sawa shoes and even on to the stage with Pam Ngwabeni in the play “Ncamisa! Kiss the women” a play highlighting the struggles of Lesbians in South Africa by Peter Hayes.

 

Shine Shine chair for SAWA shoes

Shine Shine textiles product

In an email interview Tracy Rushmere, founder of Shine Shine, explained that one of the biggest challenges the company has faced is the struggling South African textile industry, with mills and printers closing sourcing locally is becoming more and more difficult. Shine Shine also produce non-textile products with their designs such as tin trays, cork place mats and is starting to print on neoprene to make computer bags and the like and are hoping to diversify even more in the future.

Shine Shine textiles


Read more about the farbic here: http://www.shineshine.co.za

And the designer here: http://www.heidichisholm.com

 

Author: Imogen Butler






 
 

 
Screen shot 2014-08-31 at 17.35.17

UK retailer Next available in SA with Spree.co.za – RETAIL

But not via the usual channels. UK’s high street retailer Next, is the latest in a long line of fashion retailers to target the South African market. But unlike counterparts like Mango and the soon to arrive H&M, it will ...
by africafashionguide
0

 
 
Screen shot 2014-08-31 at 16.08.53

‘AFRICA CALLING’ Launches this September Curated by Kathy Shenoy (Shake the Dust) & Liezel Strauss (Subject Matter Art) for Southbank Centre’s Africa Utopia festival. 12-14 September 2014

‘AFRICA CALLING’ curated by Kathy Shenoy (Shake the Dust) & Liezel Strauss (Subject Matter Art) presents to the UK, the best of contemporary African design; from interiors to fashion accessories, opening up mar...
by africafashionguide
0

 
 
Screen shot 2014-08-31 at 15.51.32

CRAFT AFRIKA To Host ‘AFRIKA HANDMADE’ a 2-DAY Symposium on Contemporarty Craft and Design – EVENT

Craft Afrika will on 2nd and 3rd October 2014 at the Jacaranda Hotel, Nairobi, convene Afrika Handmade, a 2 day event that will focus on contemporary craft and design produced in Kenya. Registered as a social enterprise in Keny...
by africafashionguide
0

 




0 Comments


Be the first to comment!


Leave a Reply