South African born, Nina Bloom is dedicated to creating extraordinary fashion from local recycled materials. Her products find compelling original uses for one of the largest components of global landfill, namely advertising and marketing waste. The business arose in 2007 from a challenge posed to South African school children to find commercial applications for commonly discarded consumer recyclables. Nina came up with a way to up-cycle used vinyl fabric for student lunch bags. In 2009, as she expanded into other consumer goods, notably women’s fashion, she found an enthusiastic market reception and began to focusing on vinyl billboards. Since the 2010 World Cup the business has been consulting with corporate clients to find Up-Cycled solutions for large scale marketing events.
Nina Bloom received her MA at Goldsmiths University of London in Ceramics and followed that with an Art Teachers Certificate. Her ceramics have sold at Harvey Nichols, Chelsea Arts Fair and the Open Eye Gallery in Edinburgh, Scotland. Since taking a position at Crawford Prepatory School in Johannesburg, South Africa she has developed and taught the Arts and Ecology Education Curriculum. Nina Bloom is personally and professionally committed to linking education with the environment, corporate responsibility and sustainable development.
Nina Bloom recently was invited to participate at the Good Fashion Show held at London House on February 18th 2012 during the Off London events of London Fashion Week. Here, as one of a few African designers present, she presented her Up-Cycled billboard bags at The Good Fashion Show.
Along with this came the invitation and acceptance to become a 500 Fellow from the Ethical Fashion Forum. The purpose of this forum is to unite 500 pioneering innovators in fashion and sustainability to take the movement to the next level.
Nina Bloom takes what would end up in landfill and give it not just a second life but a higher calling. When byproducts or refuse are transformed into something more valuable than the original item they constituted or supported they have been Up-Cycled. By partnering with advertisers, media companies, and printers, Nina Bloom has created an ecosystem that benefits all participants in the entire advertising chain to create an environmental and social solution that ensures maximum use of marketing investments. Advertisers benefit from having their brand associated with a green end game and seeing their marketing and intellectual property continue to support their corporate message long past its planned obsolescence.
Read more here: http://ninabloom.com