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April 25th, 2012
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ASOS Africa SS12 collection “Kitenge Explosion” – Sneak Peak

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Asos-africa-ss-2012-source - ciaafrique

ASOS AFRICA SS2012 – COMING SOON

This highly awaited collection will be delivered to ASOS for April 30th and we are loving the explosion to colour and print and above all the respect of the traditional. WIth the use of traditional Kitenge prints, the SOKO team have produced a collection for ASOS that have rescaled, re-coloured and given fluorescent highlights for a modern edge almost in celebration of the traditional.

WIth prices starting from £25, you will see here bold stripes in loose cotton twill which have a hand-woven effect as well as conversational animal prints that are inspired by Kenyan wildlife to add humour.

Crop tops and micro-shorts create bikini sets printed with miniature rhinos, while giraffes are beaded and appliquéd. An equally vibrant palette sees acid lime, turquoise and lilac jostle playfully against black and white.

Asos-africa-ss-2012-source – ciaafrique

Asos-africa-ss-2012-source – ciaafrique

ASOS-Africa SS12

ASOS-Africa SS12

 

Stay connected with us here and also on their website to see the full collection when released.

http://www.asos.com



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About Africa Fashion Guide

 

AfricaFashionGuide is an information based platform for fashion professionals, students, retailers, magazines, bloggers and all those interested in African fashion and textiles. It was birthed with the focus to create an awareness campaign that promotes the full supply chain of the African fashion and textile industry with an ethical perspective and create links with the greater global textile industry.

We aim to be your No.1 link to the business of fashion and textiles in Africa.

AFG Mission

1-To Support Economic Development in Africa
2-To Promote the use of Ethical and Sustainable Textiles
3-To Encourage Trade Relationships over just Aid
4-To Support WFTO Fairtrade Principles
5-To Encourage Discussion and Implement Action
6-To Build active Relationships between Large Fashion Organisations (designers, fashion schools, media) in UK/Europe and African Designers, Manufacturers, Textiles Suppliers, Artisans and Workshops


 
 

 
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One Comment

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  1. Naomi

    Thanks for the preview – we’re so excited to see the full range! SOKO’s work is an inspiration, I’m so glad that ASOS continue to bring it to the mainstream :)

    Reply
    April 25, 2012 at 9:42 am