FashionABLE is a non-profit brand who’s mission is to create a sustainable business in Africa that involves women becoming a vital part of the developing economy. This business is the making of striking, fashionable scarves of which the proceeds go to help the community that made them.
The beautiful scarves are made from 100% Ethiopian cotton and each scarf is handwoven on a traditional Ethiopian loom. The authentic scarves are also very reasonably priced ranging from $19(£12) to only $44(£27) making them affordable for all to support the cause.
Based in Addis Ababa, the Ethiopian capital city, the brand employs and empowers women who have previously worked in the sex trade, and in making these scarves, the women are able to tell their story. Each scarf is named after the woman who made it and her aspirations are printed on the tag. One lady ,Bezuayhu, tells her story of being raised as an orphan and needing to work rather than attend school, which led her to prostitution. “Now, it feels so good to get up in the morning and say I am going to work. It feels so good to have a scarf named after me. I’m so proud to be called a scarf maker”.
FashionABLE was founded in 2005 by the Mocha Club, an online community of people who to give up $7 (£4.40) a month, the cost of two mochas, to help fund relief and redevelopment projects, like FashionABLE, in Africa.
The brand was founded to help keep women, who would fall victim to the sex slave industry, off the streets and gain employment and stability. The women, who are involved in the making of these unique scarves, are rescued and rehabilitated former victims of the sex slave industry. FashionABLE is constantly funding the training of more and more women, to employ as many women as demand would allow, creating stability and independence to these women and the community.
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Author: Natalie Nartay