Dzuné reflects the status Gold holds within indigenous West African Culture. Dzuné reflects the status Gold holds within indigenous West African Culture. Duaba Serwa modernizes the functionality of gold in this collection without diluting the strength of its purpose, by allying it with a rich tapestry of textures, volumes, and further accenting this with hand crafted beading.

“I am hoping to convey the immense wealth that exists within African culture. This vision is encapsulated in the classic 50′s silhouette, bringing to life a twenty five piece collection of full bodied dresses, three quarter length skirts, Gatsby pants and the signature Duaba Serwa body con,” comments Nelly Hagan-Aboagye

The Duaba Serwa label is now synonymous with star quality, the kind that puts Ghana on the map. The label’s aesthetic is a combination of innovation in detail, textures, structure and new types of volumes. All of this is enhanced by intricate and flawless beading done entirely by hand. Her story is about bold effortless beauty, and prides herself in the construction of luxurious style lines which caters for the woman who prefers understatements to flamboyant extravagance.

“I strive to create pieces which women can connect with. In this ever evolving world where the demands of life have blurred gender roles, I create clothes which remind women that they are women,” she says.

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Images from the Arise Magazine Fashion Week 2012 - Photography by Sefa Nkansa