Africa Fashion Guide
A social enterprise promoting sustainability within Africa's fashion and textile industry.


February 20th, 2012

GLAMOUR IN MOTION – Mercedes-Benz Fashion Week Joburg – EVENT


Date & Designers set for Fashion Week Jo’burg

MORE than 25 designers in 20 Shows over four days will give the country a preview of Autumn/Winter collections when Mercedes-Benz Fashion Week Joburg runs from March 7-10.

South Africa’s pre-eminent Autumn/Winter fashion event, Mercedes-Benz Fashion Week Joburg presented by AFI is being held for the first time in an exciting rooftop venue at sophisticated Hyde Park Corner, Johannesburg’s most fashionable shopping experience.

“Mercedes-Benz Fashion Week Joburg, brought to you by AFI, showcases South Africa’s established and emerging designers, offering a platform of visibility, relevance and access to the market,” says African Fashion International (AFI) Executive Chairperson Dr Precious Moloi-Motsepe. “It also gives a truly South African perspective on autumn /winter fashion and Hyde Park Corner presents the perfect setting.”

AFI presents African fashion and creative talent in a manner that makes local talent globally relevant and ensures that the world has market access to African product and design. Through the organisation’s promotion, curation and support, AFI ensures that the international community responds positively and commercially to African-designed products, which are available, unique and on-trend. Through its numerous Fashion Weeks and initiatives, AFI opens up the continent to commercial projects, both locally and internationally, increasing the geographic spread of Africa’s fashion and the market access to the continent’s apparel.

African Fashion International showcases the best designers from the continent, offering them access to domestic and international market share while also growing a platform for the sustainability of the fashion industry in Africa in creating jobs through fashion and developing new designers in its Fastrack programme.

Contemporary South African fashion will be on show at Mercedes-Benz Fashion Week Joburg through some of the country’s top designers including Kluk CGDT, David Tlale, Gavin Rajah, Thula Sindi, Spero Villioti, Heni, Leigh Schubert, Abigail Keats, Abigail Betz and the Dax Martin Chocolatier Collection Brought to you by Magnum.

This Mercedes-Benz Fashion Week Joburg, will also showcase menswear designers C-squared, Fabiani and Distinctive Man while emerging designers will comprise of Thabani Mavundla,  Danielle Margaux, Black Coal Clothing and will see the return of Wild Fig, Mosewamosa, Loin Cloth & Ashes, Avant, and Grapevine. New to the platform is Tashkaya.

Kick-starting Mercedes-Benz Fashion Week Joburg will be AFI’s Fastrack shows – a fashion development programme and competition launched last year – which showcases the three finalists’ collections. AFI Fastrack takes a holistic view of the fashion industry providing internships for graduates in the areas of design, production, photography and styling.

The KZN Fashion Council and Trade Investment KwaZulu-Natal, meanwhile, will present a collective show of the province’s most talented designers including Karen Monk Klijnstra, Genna-Wae Webster, Katherin Kidger and Siyathemba Ngwenya.

Leading retailer Foschini will be showcasing their winter collection, while Hyde Park Corner will also present a collective show.

“In partnering with Mercedes-Benz South Africa and Hyde Park Corner, we believe AFI has raised the international bar for Fashion Week in Joburg,” adds Dr Moloi-Motsepe.

Sophisticated and elegant, ideally located in the heart of Johannesburg’s affluent northern suburbs, Hyde Park Corner presents itself as the definitive standard for fashion-conscious boutique shopping with a distinguished blend of leading international and local brands.

For media queries, please contact COMMUNICATION SERVICES AFRICA:


Malikah Hajee: / 021 433 0347 / 082 447 7144


Megan Gotkin:  / 021 433 0347 / 072 143 1525


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