We all know that in the Winter months we like to retreat to those familiar shades of blacks, greys and navy blues. Well, here’s a man whose hats and umbrellas will surely add a spot of colour into the dullest of outfits.
Gareth Cowden is the man behind Babatunde. A stylist for 10yrs and renowned traveller, he grew up in the suburbs of Johannesburg and went to University in the Eastern Cape. It was here that he mixed with other races and had some of his first life changing experiences.
The name Babtunde is a Yoruba word which translates as “the father returns”. Gareth wants more “men to take responsibility of their families, Africa’s growth and for themselves.” Babatunde was conceived in tough and trying times and looks at embracing what is truly African and promoting strong family values.
“We at Babatunde urge the fathers to return to Africa. Men, behave like men – accept responsibility and accountability for yourselves. Nurture and be there for your families. Women – accept nothing less!”
Through his designs he hopes for individuals to be ‘more conscious of themselves and promote strong family values.’ All of his peak caps and trilbies (pictured below) are made in Johannesburg from African materials. His prints are proudly African and settle in hues of oranges, greens and reds on peek hats (caps), trilbies and umbrellas. Proudly African!
On what he hopes for the influence of the Babatunde brand to be, Cowden says;
“Hopefully we can show people around the globe that Africa is a progressive, creative, and contemporary design force and encourage the world to support Africa through buying African products rather than egotistical debt relief programmes. Or is that too harsh?”
This is a fun African brand spreading the African story through print, colour and manufacturing. For more information and to catch his latest designs visit:
Author: Remi Apata-Omisore