In September we attended the first Ubuntu International Project at London Fashion Week in London and were very impressed with what we saw and are very much looking forward to February for the second edition of this very important initiative to African fashion design. Vauxhall Fashion Scout is an independent leading and integral event held during London Fashion Week, which showcases a full cast of exciting and innovative fashion designers to an international audience from the areas and fields of media and fashion buying as well as your needed celebrities and VIPs. Labelled a “talent goldmine” by vogue.com, Vauxhall Fashion Scout is a major media attraction.
South African Artist Management LLP was instrumental in 2011 in bringing top South Africa designers under the Ubuntu project and to the London catwalk and is the brainchild of Theo Omambala and South African born designer and architect Errol Hendrickst. The designers they showcased in Sept 2011 was Stiaan Loouw, Heni Este – Hijze and Maxhosa Knitwear and according to Errol, “we are very excited about working with Nigeria and exporting the best talent that Africa can offer an international fashion market.”
This is an event held over 6days which makes it an important part of LFW as it helps to generate a large number of guests, a substantial amount of press and social media coverage and since its conception, ten seasons ago, Vauxhall Fashion Scout has held over 280 shows. The first to support bloggers and a leader in fashion presentations, Vauxhall Fashion Scout is also the only independent event to host men’s catwalk shows as part of LFW.
According to Fashion Network Africa for LONDON FASHION WEEK this February 2012 the INTERNATIONAL BUSINESS CONSORTIUM NIGERIA LTD and SOUTH AFRICAN ARTIST MANAGEMENT LLP London has signed agreement to bring Fashion Designers and models from Nigeria to showcase in the forth-coming London Fashion Week 2012. The partnership emerged as a result of the success stories of Nigeria fashion industry.
“the partnership is important especially now that we are aware Africa can offer so much across the fashion supply chain-not only within the design and manufacturing but also as a supplier of major new talent within the people itself.”. These were the words of Errol Hendrickse, the Operation Director of South African Artist Management LLP.
The South African Artist Management LLP primary objective is to see the success of its project that will incorporate PR, exhibition and fashion showcase, seminars, forecast, creation of new design led aesthetic from the concept development to launch.
See our calender for more info on this show and others – http://www.africafashionguide.com/africa-fashion-calender/ and stay conected for our updates and reports on LFW and VFS events and shows this Feb.
source – www.fashionnetworkafrica.blogspot.com