Africa Fashion Guide
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Fashion

December 27th, 2011

Zimbabwe Fashion Week 2011 goes all GREEN – EVENT

zimbabwe fashion week logo

From August 31–September 3, 2011 the largest citywide fashion show in Zimbabwe will return for its 2nd edition and this time with an ethical focus – much to AFG’s excitement – entitled “Think and Live Green” (this surprisingly has become a growing theme with African fashion events showing how African culture and ethical principles tie in well with each other and the two do generally interlink,

The 2nd annual Zimbabwe Fashion Week returns to the city of Harare to feature nationally and internationally designers and creative talent. Joina City, HARARE, Zimbabwe. The non-profit organisation Zimbabwe Fashion Week Trust, aims to create and to develop the growing fashion industries in Zimbabwe, to help advance the career of select local talent and celebrate the thriving fashion retail community.

ZFW 2011

The ZFW Trust, was founded by model and renowned designer Priscilla Chigariro, who will use this event to link international partners, local buyers, agents, editors and more to this vibrant fashion industry in Zimbabwe.

Her aim and “the underlying idea behind Zimbabwe Fashion Week is to create a sustainable project which will work like a well oiled machine.” It is her opportunity and desire to give back to her birth country by establishing a solid fashion platform that presents new design talent.

Priscilla Chigariro image-Zimbabwe Fashion Week

She originally came up with the idea in 2009 where it took place at FTV Café Village Walk in Sandton, South Africa.And her experience includes her winning a contract to model, age just 18years old in South Africa, as well as working on various campaigns, advertisements and shows like the Vukani Fashion Show, SA Fashion Week, Guess Jeans campaign, Virgin Mobile, Coca cola lite and done shoots in publications such as Destiny Magazine, True Love, Elle Magazine, Cosmopolitan and Y Mag.

So with now focusing on Zimbabwe Fashion Week she created awareness of Zimbabwe’s fashion designers and she wished to get buyers interested in what the local designers had to offer.

Zimbabwean designers who will be participating include Sindiso Sibanda – (menswear) Yvonne Watadza – Alpharose (womenswear) Priscilla Chigariro – Chrome (womenswear) Colin Ratisai – (men & womens wear) Terence Chipembere – The Tribe Called (womenwear) Caileigh Povall – Caileigh Colleen (womenswear) Bisma Ahmed – (womenswear) and more.

International designers include South African LISOF (London international school of fashion) graduate designer Thula Sindi and French designer Nadege Cezette. Nadege launched her brand “En Bobine Moi” in 1998. After a long period of collaborations with designers, painters and non-profit organizations like UNICEF. Her collections combine timeless, classic, vintage, printed  “Paintings to wear” with ethnic and tribal designs. She also started to rise awareness for ecology and sustainability by using natural fabric and fibers such as the abaca, Philipines’ banana tree’s fibers, in her designs.

ZFW 2011 Nadege Cezette
ZFW 2011 Jose Rui Lopez Designs
ZFW 2011 Christine Wolf Designs

ZFW Trust will include Educational Workshops and The Young Designer Competition which was launched in 2010, and this year designers Nadege Cezette (France) and Christine Wolf (Germany) will be heading the workshops aptly named “The Fashion Fusion Program,” scheduled to begin on the 18th August 2011 at the Zimbabwe German Society.

Winner – Bursary to study at STUDIO 5 School of Fashion, Johannesburg, South Africa)

Sewing Machine (courtesy of ZFW)

Apple I-pod Shuffle (courtesy of Tech-tools, Avondale, Harare)

Fashion Spread in Domino Magazine

1st Runner Up – Bursary to study at the College of Design, Harare, Zimbabwe

Sewing Machine(courtesy of ZFW)

Apple I-pod Shuffle (courtesy of Tech-tools, Avondale, Harare)

2nd Runner Up – Sewing and Over-locking Machine (courtesy of ZFW)

Apple I-pod Touch (courtesy of Tech-tools, Avondale, Harare)

On September 2nd, the Young Designers Competition will be included to the three daily shows at Joina City. Prior to the show our Young Designers will be tasked with creating a collection using only “Earth Friendly”, bio degradable and or natural fabrics. In the framework of this year’s theme “Think and live green”, the whole idea behind this collection is to raise awareness amongst the ZFW attendees but amongst the new generation of Zimbabwean designers.

PROGRAMME 2011

Day One

1 evening show

Launch day fashion show showcasing 4 designers will take place at Joina City, 18:30 for 19:00hrs.

Day Two

3 shows starting at 2pm

The day shows will take place at Joina City with the evening show taking place at the Harare City Library

Day Three

3 fashion shows including Young Designers Competition at Joina City Shows will take place at Joina City

Day Four

3 shows including the Gala Evening Show

Designers will showcase their collections throughout the day at Joina City, with the Grande Finale starting at 7pm on Jason Moyo Ave, between the Meikles Hotel and Africa Unity Square, showcasing their top 3 designers.

The Zimbabwe Fashion Week Trust will be honoring the late Sonny Mackolisky, for his contribution to the Fashion Industry in Zimbabwe, as well as his participation as a Trustee of The Zimbabwe Fashion Week Trust and his unwavering support.


GENERAL ENQUIRIES

info@zimbabwefashionweek.com

+263 772 333 801

Follow them on twitter: @zfw2011

Author: Jacqueline Shaw





 
 

 
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