Africa Fashion Guide
A social enterprise promoting sustainability within Africa's fashion and textile industry.



Fashion

December 27th, 2011

South Africa does it again! Cape Town Fashion Week EVENT

cape town fashion week logo

Organised by the prestigious Africa Fashion International who also present Jo’Burg Fashion Week and Africa Fashion Week, this season Cape Town Fashion Week being held from 13th – 16th July 2011 and will be showing designers on these days, see schedule below:

The lovely Kenyan based ethical clothing brand Lalesso, will be showcasing their latest collection and it is looking gorgeous!!

They showcase one summer brand a year and each piece of Clothing is made by social enterprise SOKO in Kenya – a happy work place that aims to provide fair employment to seamstresses and other local artisans.

images – Lalesso Spring/Summer 2012 collection

Lalesso Spring/Summer 2012 collection

There are a lot of value coming from doing these type of shows especially for South African Fashion as African Fashion International (AFI) has partnered with SA Tourism to develop South Africa’s tourist industry through the medium of fashion and through these shows. AFI have identified ‘Fashion Tourism’ as one of four key pillars of Cape Town Fashion Week, as the event encourages more and more tourists to embark on a trip to SA and so brings in money and more to the country helping to build it up.

WOW! Cape Town is hotting up this year! Ladies check out the gorgeous male body in the front. Anyway I digress :)

On top of this, African Fashion International have also begun their inaugural AFI/iFashion Start UP! Competition offering one 2nd or 3rd year fashion design student everything they would need to start a successful fashion brand a complete start-up fashion business package.

They visited various fashion schools such as Cape Peninsula University of Technology fashion design and Cape Town College of Fashion Design and gave students information of how to get involved, and possibly to the show at Cape Town Fashion Week. Tshepo de Villiers from Cape Town Fashion Council explained how CTFC is there to assist growing the fashion industry by speaking of the benefits of their membership, and also how the students can utilise their design centre.

They spoke of their Fastrack programme which also could boost the students career and instructed them to design and create a wearable garment inspired by the art of embroidery (machine or hand embroidered) and must incorporate the latest trends in colour, design and technique along with a mood board and a 200 word piece about the garment.

Prizes included

  • Exposure and publicity through the IFashion portal
  • R 10 000 cash prize
  • A Brother combination sewing machine worth at R85,000!!!
  • A large hamper from Brother Brand valued at R2 000
  • An attachment at Foschini
  • And a Brother Entrepreneur Pro machine for their school valued at R180 000

It is interesting the amount of fashion competitions there are happening generally but even more promising to see the ones coming from Africa. Africa Fashion Guide will be presenting our first fashion competition in 2012 so get researching people!

Until then follow up our blogs to hear more about shows such as CTFW and more in Africa.





 
 

 
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